Sweet N Fun Ltd has it's foundation in the toy industry. The company began twenty years ago as a manufacturer of girls and boys toys, with today being a member of the Playmind Ltd group of companies. In 2000 with a growing business in the novelty toy area, the Sweet N Fun division was established. The company achieved success in the novelty dispensary area and began to focus on the area of gumball banks. With a growing market and key account relationships, the Double Bubble license was added to the product line strengthening both the brand awareness of the Sweet N Fun line and the value of the marketing to the market place. The Double Bubble brand continues to act as a foundation of the line offering.