Established over 10 years ago, Creative Distribution Ltd has grown into one of Europe's largest and most innovative independent video games distributors. Creative is involved in every stage of the games industry from software development and publishing to wholesaling and direct consumer sales.

Due to the convergence of the gaming and toy industries, Creative has become home to a fast growing toy business, which was formed to meet the demand from its retail customers for toy lines to put on shelf alongside computer games.

Creative's strategy is to continue to grow their toy division through the acquisition of distribution rights for established toy lines and the development of its own toys based on strong licenses under the brand of Creative Toys Company. Moving forward a greatly expanded range of toys will be available with the same service levels that consumers have come to expect from Creative.