Description:
Perfetti Van Melle is a privately-owned global confectionery group which produces and distributes candies and chewing gum in more than 150 countries. The group owns many candy brands that are active worldwide and it develops international licensing activities with several of its most loved brands, ranking consistently among the Top 150 Global Licensors.
The popularity of these brands, their strong heritage and evergreen appeal make them peect to t into nostalgic trends. Their art assets are known to oer creative and eye catching artwork that allows endless possibilities for lifestyle products and exciting brand experiences for multiple target audiences all over the world! Moreover, the fruit flavour profiles of Chupa Chups, Airheads and Fruit-tella are the ideal source of inspiration for innovative products that can stand out in the food and beverage aisles.