The WDR mediagroup GmbH is the commercial subsidiary of Westdeutscher Rundfunk (WDR). It markets and exploits WDR programs and content from other partners across all distribution channels.

Its core business includes the marketing of advertising slots for the WDR radio stations 1LIVE and WDR 2, as well as TV sponsorship environments in Das Erste. Other business areas of the company include program distribution, licensing & merchandising, barrier-free media services, and extensive IT and broadcast services.

Licensing & Merchandising at WDR mediagroup
The Brands department of WDR mediagroup represents well-known brands from national and international rights holders as a licensing agency. With over 25 years of experience, it offers optimal utilization of TV programs, book series, and characters, leveraging its extensive global network in the licensing industry.

Licenses for successful brands
By granting merchandising and publishing rights, WDR mediagroup establishes comprehensive product ranges in the market. In addition to toys, stationery, accessories, clothing, home textiles, and print products, it also implements attractive collaborations in theater/stage and promotional sectors.

The diverse brand portfolio appeals to different target groups:

• As a rights holder and licensor, WDR mediagroup offers licenses for numerous German children's TV classics, along with popular program brands of WDR, which it exclusively exploits.
• As a licensing agency, the department manages nationally and internationally renowned brands for both children and adults.