The Panini Group, based in Modena, Italy, is the world's largest publisher of collectible products. The company employs more than 1,200 people in twelve subsidiaries and has distribution channels in more than 150 countries.

Giuseppe Panini, who founded the company in Modena, Italy, is the inventor of the Panini collection. From the very beginning, he worked in the company together with his brother Benito, and in 1963 the two other brothers, Umberto and Franco, joined him. When the Panini brothers launched their first stickers on the market in 1961, they were the first to turn collectible stickers into a retail product. Previously, they were only known as advertising supplements. Thanks to its early specialization in publishing collectibles, Panini has developed into the global market leader in this segment. These include sticker collections, trading cards and games, photo cards and 3D figures.