The family-owned company HCM Kinzel is based on the work of Helmuth Kinzel, who specialized in the import and distribution of toys and gift items as early as the 1960s. In 1993, his sons Markus and Christian founded HCM Kinzel GmbH together with their father, and since then, they have successfully established numerous brands and publishing games in the German-speaking market.

Since 2001, the brothers have been running the company from Zaberfeld in the Swabian region of Germany, continuously demonstrating their keen sense for unique brands, innovative game concepts, and creative product ideas. In 2015, HCM Kinzel also began operating as a game publisher, releasing innovative games under the HCM Kinzel brand in Germany, Austria, Switzerland, and Italy for the first time in the company’s history.

HCM Kinzel is synonymous with joy, creativity, and exciting gaming experiences for both young and old. In addition to children’s, family, and party games, the company offers a wide range of educational and creative toys, experiments, and puzzles under the motto "Play – Learn – Give". The company’s publishing games stand out for their clever game concepts and attractive graphics, providing fun for both kids and adults.