ENGAGING - HIT creates entertaining content and rich characters that are a springboard for a child's imagination. HIT's characters are great friends for life's early lessons and help children grow through new adventures.

INSPIRING - HIT encourages children to actively explore and discover their ever-widening world filled with exciting music, stories, people and places.

TRUSTED - HIT's trusted content is safe and wholesome, created with attention to detail and thoughtful consideration to the hearts and minds of children everywhere.