The EK Group serves around 4,200 retail companies from many European countries and performs a wide range of tasks for them. The company sees itself as a service provider for the retail trade and is a purchasing community, marketing association and competence network in one. The EK Group's business model is characterized by its focus on the six strategic business segments EK Home, EK Fashion, EK Living, EK DIY, EK Sport and EK Books. As an alliance group with around 560 employees, it provides the best possible support for its retail partners and suppliers.

As a driving force for independent, medium-sized specialty stores, specialist stores, and department stores, the main tasks are to lead owner-managed, local retail into the digital future.