Lui-même, an innovative publisher, was founded in 1999 and has since made a successful name for itself in the world of board games. As a subsidiary of the Asmodée Group, the company has distinguished itself by developing unique games that do not follow traditional market analyses. Lui-même's games are characterized by short play times, complex rules, and suitability for larger groups, making them particularly diverse and entertaining.

In an era where digital games and technologies are increasingly dominant, Lui-même offers a refreshing alternative with its board games. These games promote genuine social interactions and provide authentic communication opportunities that are often missing in the virtual world. Through their creative approach and successful market introduction, they have made a significant contribution to the preservation and advancement of board game culture.