Sambro International Ltd was founded in Manchester in 1996 and is an award-winning global supplier of licensed and own-brand creative products. Collaborating with some of the world's leading entertainment companies, Sambro has established itself as an industry-leading supplier of bespoke toys, games, soft toys, as well as arts and craft products.

With headquarters in Manchester and offices in the Netherlands and Hong Kong, Sambro's in-house Sales, Logistics, Design, Buying, and Licensing teams offer unparalleled "quick to market" services. The company works with some of the world's largest retail organisations. Sambro's core values are clear: creativity, passion, honesty, integrity, and respect are deeply embedded in the company’s DNA. Responsiveness, efficiency, and fostering a fun working environment are at the heart of everything we do.