"Premium Lifestyle Brand"

The companies of the Lufthansa Group stand for safety, quality, reliability and innovation. Lufthansa wants to be the "first choice in aviation" for its customers, employees, shareholders and partners.

Licensing focuses on qualitative product ideas, well thought-out in design and function, which underline Lufthansa's brand essence and make the brand itself tangible - with the help of long-term, strategic partnerships with high-quality licensees who accompany the company on this exciting journey.