“Yo-Kai Watch” is a joint production effort by Level-5, Dentsu and TV Tokyo Corporation, appealing to kids aged 6 years and beyond. The story of “Yo-Kai Watch” follows an average boy, Nate, who gets a special watch empowering him to discover mysterious beings called “Yo-kai”. Yo-kai are everywhere, causing little nuisances in our daily lives. Nate’s ongoing quest is to find out the reason for the Yo-kai’s mischievous behaviours, with hopes of talking them out of it. Each time Nate needs to solve a problem – a problem often caused by another troublesome Yo-kai! – he uses his watch to call upon friendly Yo-kai to aid him. Adventure and highjinks ensue, to the great delight and amusement of the millions of “Yo-Kai Watch” fans across Japan, and soon across the world.