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Property Description
NameAsterix
B2B InfoRights, Agencies,Licensees
OriginComic series by Albert Uderzo and René Goscinny
Target GroupFamilies / Fans & Collectors/ Kids Boys / Teens;
Alter: 8-99
Web Sitewww.superrtl-licensing.de
 
(all editorial content "Asterix")
© Asterix ® - Obelix ® - Idefix ® 2023 Les Editions Albert René / Goscinny-Uderzo
Description:

Asterix is the most successful French comic book series created in 1959 by author René Goscinny (1926-1977) and illustrator Albert Uderzo (1927-2020)

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The main characters are the title character Asterix, his friend Obelix, his dog Dog Dogmatix and other inhabitants of a small village in Gaul of the time around 50 B.C. At that time, the Romans under Julius Caesar had occupied all of Gaul. "Only a small village full of indomitable Gauls does not stop resisting the invader" it is said. What is meant is the Gallic village of Asterix, located on the coast of what is now Brittany in northwestern France. The inhabitants receive superhuman strength through a magic potion. With it, they can always defend themselves against the Romans and other enemies.

Token values

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  • Friendship
  • Freedom and Resistance
  • Wittiness and Humor
  • Magic
  • Palate
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Reasons why

  • THE heritage brand for 8-99 year olds
  • International likeability
  • Always current: a new volume every 2 years
  • Maximum flexibility and constant evaluability
  • 360 Property: read-watch-play-collect-visit