Molang was invented by South Korean artist and illustrator Yoon Hye-Ji. She first created the character in 2009 as part of her personal illustrations. The name "Molang" is derived from the Korean word for "shy" or "humble," reflecting the character's personality.

Yoon Hye-Ji later founded the company "Molang Studio" and began to establish Molang as a brand. Since then, the brand has spread worldwide and become a popular symbol of cuteness and joy. The brand's most famous character is Molang, a small white rabbit with round cheeks and a happy personality.

Molang offers a variety of products, including stuffed animals, mugs, clothing, cell phone cases and other accessories. The products are mainly in pastel colors and often have cute and playful designs.

Molang also has its own animated television series that is popular around the world. The series follows the adventures of Molang and his best friend Piu Piu, a little yellow chicken.

The Molang brand appeals mainly to a young audience that loves cute and playful designs. It has become an international phenomenon and enjoys great popularity in many countries around the world.