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Property Description
NameMentos
B2B InfoRights, Agencies,Licensees
OriginFood Brand
Target GroupTeenagers / Young adults 15-35 years
Web Sitewww.mentos.com
Description:

In 1932, the brothers Pierre and Michael van Melle had the idea for a "Fresh, New World" on a train ride and invented the fresh peppermint caramel candies. Over the years, the candies became increasingly popular and they were distributed worldwide. In 1960, new flavors were added that are still very popular today, such as the fruit Mentos. In 2001, Mentos chewing gums made their debut in Germany and quickly gained popularity due to the different flavors and the special shape of the can, but especially due to the freshness for which Mentos is known. From 2007, Mentos guaranteed the natural color and ingredients of the Mentos roll through the "Just Natural" seal. Today, Mentos is still very popular by young and old peuple due to the many different flavors and designs, both as chewing gum and in the roll.