Since its creation in 1974, Hello Kitty has become a unique global cult brand across all age groups. And there's still more happening! The new TV series with the cute Hello Kitty at its center will create great excitement among the young target group with a focus on 3-6 year old girls and bring fresh impulses. The CGI-animated format, which focuses on teamwork and friendship, revolves around stories in Cherry Town, the home of Hello Kitty and her motley group of friends. Together with flying squirrel Haroshee, she helps the town's inhabitants and masters every adventure. Whether she's an explorer, a cook or a singer, Hello Kitty can adapt to any situation thanks to her transformation abilities.