During a time of major digital disruption in the late 90s, Furby instantly became one of the toy world's biggest and most iconic launches in 1998, with over 40 million units sold globally in the first three years. With realistic ear wiggles, iconic expressive eyes, and even its own language called Furbish, Furby was more than just a toy... it was a personality meant to make you believe it was alive. The furb-nomenon that took over the world has returned in 2023 for kids today to experience. Furby is available now with a fresh look. With new colors, like Purple, Coral, and Tie Dye and featuring 5 voice activated modes and over 600 responses to discover, including lights, sounds, and 10 unique songs. Over the years, Furby has remained a unique symbol of self-expression for fans across the globe due to the immense and growing fandom that has taken Furby from just a toy to an imaginative brand and lifestyle. This iconic return of Furby has already taken the world by storm and ensures that kids can fully immerse themselves in this next generation of the brand.