House of the Dragon is the prequel series to Game of Thrones, chronicling the epic history of House Targaryen about 200 years before the events of the original series. With its focus on the Targaryen civil war, known as the Dance of the Dragons, the series has already garnered a strong fan base. The brand offers extensive licensing opportunities in areas such as apparel, collectibles, board games, and digital media. Products that feature the majestic dragons, power struggles, and iconic Targaryen characters are particularly sought after.

House of the Dragon appeals to both fans of the original series and new viewers drawn to the captivating intrigues and spectacular dragon battles. Licensees benefit from strong brand recognition and the ongoing demand for products that authentically capture the grandeur and conflict-ridden world of the Targaryens, continuing to fuel fans' fascination.