The Conjuring is a globally recognized horror film franchise, known for its intense atmosphere and captivating storytelling. With a strong focus on supernatural phenomena and real-life events, the brand has garnered a dedicated fan base. The series offers diverse licensing opportunities in categories such as toys, apparel, home textiles, and digital media. Products that capture the eerie and mysterious essence of the films, appealing to fans' fascination with paranormal activities, have been particularly successful.

Given the high popularity of the films and their iconic characters, such as the dolls Annabelle and the nun Valak, The Conjuring provides a lucrative platform for licensees looking to develop innovative products. The brand is especially in demand for collectibles and merchandise, attracting a target audience that includes both hardcore horror fans and a broader audience interested in supernatural stories.