TOGGO – fun that children understand.
In the beginning there was a children’s TV block on SUPER RTL. In 2001 it became TOGGO. The new brand instantly achieved an awareness of 50% with children throughout Germany – a perfect basis for successful brand extension.

Today TOGGO is the number one entertainment brand among 6 to 13-year-olds. Their wants take centre stage at TOGGO. With TOGGO children meet their favourite stars and learn everything about their favourite topics, including friendship, music, games, sports and fashion – not only on TV!

TOGGO can also be found: on the internet, on TOGGO Tour and on retail shelves with wonderful licensed products and toys. Tailor-made offers for children like the special mobile phone tariff TOGGO mobile and holiday adventures like the TOGGO Summer Camps top off the TOGGO portfolio.

TOGGO enjoys an average awareness of 91%; 66% of the children interviewed assigned TOGGO best grades.

In short: TOGGO is fun that children understand.