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Property Description
NameLittle People
B2B InfoRights, Agencies,Licensees
OriginToys / Animated series
Target GroupKids aged 1-6
 
(all editorial content "Little People")
Little People © Fisher-Price. All rights reserved.
Description:

Little People" is a series of toy figures manufactured by the company Mattel. The "Little People" are small, childlike figures designed specifically for preschool children. Originally introduced by Fisher-Price in 1959, they have been part of the Mattel family since 1993.

The "Little People" are known for their simple, roundish design and friendly faces. They are made of sturdy plastic and come in a variety of sizes to fit the needs of little hands. The figures are typically between 5 and 8 inches tall and have no moving limbs. Instead, they have a solid body with a movable head.

Little People often depict everyday occupations and roles, such as firefighters, police officers, doctors, construction workers, teachers, parents and children. They also exist as popular characters from television series, movies and books, including Disney princesses, superheroes and animal characters.

A special feature of Little People is that they can be integrated into different playsets. These playsets are themed and often include houses, schools, farms, zoos, cars and other environments. The figures can be plugged into the sets to act out different scenarios and stories. The sets often offer interactive features such as doors that open, swings, or rotating elements.

"Little People" encourage imagination and role play in young children. They help children imitate social situations and develop creative thinking. The figures are sturdy and safe for young children and are often used in kindergartens, preschools and playgroups.

Over the years, Mattel has evolved Little People, introducing new figures and playsets to keep up with current trends and children's interests. The brand is still popular today and has delighted generations of children around the world.