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Property Description
NameHaribo
B2B InfoRights, Agencies,Licensees
OriginSweets Brand
Target GroupEveryone, consumers
 
(all editorial content "Haribo")
Description:

Haribo is one of the most popular and most famous confectionary brands worldwide. Since 2001 the brand to the Goldbear and the famous slogan "Kids and grown-ups love it so – the happy world of Haribo” is part of the large licensing portfolio of Bavaria Sonor Licensing.

Licensees to the all-age brand are provided with an appealing design package of retro images, all-over designs and package designs. Bavaria Sonor is official agency for all territories worldwide (with the exception of France) and for almost all product categories. The 90-year-old brand and its licensing partners benefit from its continuing popularity among all age-groups, widespread availability and from a happy, fresh image.