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Property Description
NameMercedes Benz
B2B InfoRights, Agencies,Licensees
OriginMarque
Target GroupMen and Wowem 35+
Web Sitewww.mercedes-benz.de
 
(all editorial content "Mercedes Benz")
Description:

  • Founded in 1886 and thus one of the oldest automobile manufacturers in the world.
  • One of the largest and most famous automobile brands with 1.2 million vehicles sold every year and an average annual turnover of more than 50 billion Euros.
  • Among the ten most valuable brands in the world.
  • Characteristic brand values provide a basis for unmistakable and innovative lifestyle collections.
    • German engineering/high class workmanship
    • Luxurious
    • Self confident
    • State-of-the-art
    • Unparalleled design
    • Focusing on the individual