Description:

LazyTown is the world’s only brand focusing on activity and health for!pre-schoolers. LazyTown works with the most prestigious television networks around the world to inspire children and their parents to make healthier lifestyle choices.

• Broadcast in 172 countries in 23 different languages
• The show reaches over 500 million homes around the globe.
• Over 100 million USD in global retail sales annually
• 700,000 DVDs sold in the UK
• Over 1 million LazyTown Live! tickets sold worldwide in the first year.
• Global publishing program with disc art available for 30 book titles.
• LazyTown´s mission and success in motivation children to make healthier choices generates ongoing substantial PR interst.

Things are upside-down in LazyTown. Stephanie, an optimistic girl with bright pink hair, comes to live in LazyTown and meets a zany mix of townspeople, including the world’s laziest super-villain, Robbie Rotten.

Fortunately for Stephanie, LazyTown is also under the watchful eye of Sportacus, an athletic, super-fit, slightly-above-average hero, who runs, jumps, flips and flies to the rescue in his futuristic AirShip – he always manages to save the day and to help the kids of LazyTown foil Robbie’s latest lazy schemes.

The other kids of LazyTown are inquisitive, adventurous, playful, and like Stephanie, just trying to figure out their own worlds. Each of them has strengths and weaknesses that all children can identify with.