playmobil is one of the best-selling brand on the children’s market and has long reach cult status. 40 years after its invention playmobil has already conquered most markets around the globe. The success of playmobil lies in its play themes. Boys as well as girls are provided with perfect “playgrounds” to re-live the stories they have seen or experienced or to give free rein to their imagination when playing with pirates and treasure islands, knights and castles, or wizards and witches.

Countless products have already been licensed for boys and girls (60:40) aged 3 to 9. Four ageless style guides are available for product realizations to the classic themes knights, pirates, princesses and country. Licensees who share playmobil’s high quality demands and are willing to accept restrictions on distribution channels (no discounters!) will benefit from playmobil, a brand that is able to transfer its high attraction for the target group to its licensed products.