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Property Description
NameCars
B2B InfoRights, Agencies,Licensees
OriginMovie from 2006
Target GroupBoys aged between 3-5 and 2-9
 
(all editorial content "Cars")
© Disney / Pixar
Description:

  • Cars is Disney’s unchallenged leading boys franchise centred on topics like friendship, humour, and – of course – a lot of cars.
  • Great characters, new content and regular fresh style guides provide the foundation of a broad product portfolio. The new stories about Cars Toons help to override the limits of Radiator Springs and the Piston Cup.
  • Cars 2, a new movie to the franchise, saw its theatrical release in 2011. DVD & Blu-ray followed in December 2011.
  • In addition to the feature films, new shorts, the so-called Cars Toons, have continuously been launched since end of 2008. First shorts have been released on DVD and Blu-ray end of 2010. New exciting Car Toons are scheduled for release in spring 2012.
  • In 2013 the Disney Toon Studios will launch a kind of Cars spin-off centred on aircrafts: PLANES.