NICK – A success story

NICK is a German subsidiary of the American TV Channel Nickelodeon and belongs to MTV Networks, a branch of Viacom, one of world’s leading creators of programming and content across all media platforms.

With its 26 TV channels the renowned entertainment brand Nickelodeon reaches more than 291.9 million households in 166 countries. The portfolio includes digital channels in the United States, Mexico, Australia, Great Britain and the Netherlands as well as 21 country-specific websites. In addition, world famous NICK stars like “Dora the Explorer” and “SpongeBob SquarePants” have strong merchandising potentials. "The Rugrats” series alone count more than 600 licensees outside the USA.

Nickelodeon’s success story started in 1977 in the United States. At that time the “Pinwheel” channel launched their programme specially designed for children. Only two years later, the channel broadcasted their shows throughout the States. 1981 the company renamed themselves “Nickelodeon” – a name originating from the times when film theatres were still called “NickelOdeons”, due to their fee which came up to exactly one Nickel.

Today, Nickelodeon is world’s leading producer of children’s programming, including cartoons, life-action series, news, game shows and many more. Most popular shows are “SpongeBob SquarePants”, “Rugrats”, “Jimmy Neutron” or “Danny Phantom”. Nickelodeon Movies also release feature films like “Rugrats – The Movie” and “SpongeBob SquarePants – The Movie”. With the debut of NICK on September 12th, 2005 world’s most successful children’s channel is able to adds “Germany” to their track record.