Description:
“Wissen macht Ah!” – The Show for Smart Alecs
Devastatingly handsome and full of verve Ralph and Shary present a science magazine of a different kind. Doing so, they shy away from nothing: They put on additional 80 kilos, wear dirndl dresses, bring about an Aerobic revival, and casually explain the world from pi to pee. Whatever the question - Shary and Ralph present the answer: accurate, significant and always with that certain moment of “Ah!”.
USP
”Wissen macht Ah!” – provides existing and future smarty pants with extraordinary and odd knowledge that makes know-it-alls go green with envy.
Key target group: children aged 6 to 10
Show
- Airing since April 2001
- More than 100 broadcasts on Das Erste and KiKA in 2013
- Saturdays at 8:05 am on Das Erste
- Mondays to Thursdays at 7:25 pm on KiKA
- Weekly re-runs on the ARD television network
- Market share of 30% among 3- to 13-year-olds (source: AGF/GfK Television Research)
Spin-Off”Mini-Ah!” – The small dose of “Wissen macht Ah!”: 3-minutes format, that shows Ralph and Shary answering questions outside their studio. To date, more than 60 episodes, airing between-shows on KiKA.
Online
www.wissen-macht-ah.de
The website provides details on the show and its contributors as well as additional tips and information to “Wissen macht Ah!” – Things to play, to download, and to try out.
Marketing
- Rights owner: WDR mediagroup GmbH
- Licensing for all product categories
- Territories: worldwide
- Marketing support for licensing partners from dedicated online shop (www.wdr-shop.de) and the Maus&Co. Shop in Cologne
ContactDiscuss your marketing ideas and licensing opportunities with us!
WDR mediagroup GmbH, Programmverwertung, Ludwigstraße 11, 50667 Köln, Tel.: +49(0)221 2035-2500, licensing@wdr-mediagroup.com, www.wdr-mediagroup.com