Fit for Fun - the major licensed brand for fitness, health, lifestyle and sustainability for over 20 years

Fit for Fun is the expert in sports and fitness, individual health topics , food and weight loss trends as well as mobility, travel but also beauty and fashion - all with a strong focus on the sustainability of the products. As a coach and motivator, Fit for Fun highlights current trends in these areas, offers tips and tricks, and provides recipes for a healthy, conscious diet.

Fit for Fun is aimed at men and women and appeals to people who are active and like to try new things.
For more than 20 years, license partners from the food and non-food sectors have been using the very high brand awareness and appeal of Fit For Fun for awarness in their target groups, for differentiation from the competition, for (re)positioning, and as a door opener in retail and in listing talks. Excerpt of license partners: Fitbit, Nintendo, Dyaco, Tanita, Teufel, Tefal, Ritter Sport, Bonduelle, Goldsteig, Frosta, Berlina, Whole & Pure.

Fit for Fun appears 4 times a year as an overlapping supplement on the topics of fitness & health, food and fun in Focus and freundin, and thus expands the target group to include the advice- and success-oriented Focus reader, as well as the WE-feeling and empowerment of the freundin reader, thus reaching a new readership. Circulation 220,000 copies.