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Property Description
NameMILA - Design with a smile
B2B InfoRights, Agencies,Licensees
Origin 
Target GroupAll
 
(all editorial content "MILA - Design with a smile")
Description:

"Hi – let’s smile!" That’s the guideline MILA’s team of artists and designers follows. With brushes, pencils and a lots of love for detail they create always new funny characters that put us in a happy mood and express: "LIFE IS BEAUTIFUL!”

All ceramic products are little art works and hand-made single copies. So each individual item is a unique original.

Their philosophy “exclusive design in colourful realization” makes the MILA brand popular with young and old.

Facts

  • Currently about 2,500 customers, mainly specialized retailers for glass/chinaware/ceramics, toys or gift items.
  • Existing distribution channels throughout Europe. Highest sales are achieved in Germany, Austria, Switzerland, France, Italy and Greece.
  • More than 1600 individual items on the market.
  • 2 to 4 new designs every year.
Benefits for Licensees
  • Established market presence due to European distribution channels
  • Various designs
  • 2 to 4 new designs each year
  • High level of brand recognition for “Design with a smile”
  • Positive brand image
Target Group
  • The colourful MILA cheery-design appeals to young and old.
  • MILA FAMILY features designs that appeal to each member of the family: “Springtime”, “Princess Kisses Frog”, “One Thousand and One Nights” or “Strawberry Fairy”.
  • MILA KIDS and themes like “Little Princess”, “Pirate of Love”, “Magic Fairy”, Horse Love”, “Noah’s Arch” or “Friends” specially target children.