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Property Description
NameHannah Montana
B2B InfoRights, Agencies,Licensees
OriginTV-Series
Target GroupMain: Girls aged between 10-12
Secondary: Girls aged between 7-9
 
(all editorial content "Hannah Montana")
© Disney
Description:

Description:

The Disney live-action comedy show Hannah Montana has taken the world by storm. The series airs on Disney Channel since September 2006 and made its German free TV debut in September 2007 on Super RTL. In June 2009 Hannah Montana aka Miley Stewart entered the silver screen with "Hannah Montana: The Movie”.

In 2011 the ultimate fourth season is released to German free TV: Hannah Montana Forever! New stories, new setting and – of course – lots of new music are waiting for Hannah’s fans. What is more, Hannah’s clothes have a completely new, cutting-edge style!

Key attributes:
  • Integrative and relevant – young girls readily identify with Miley’s everyday life and her daily problems as she appears to be a normal teenage girl. This creates the emotional bond that makes Hannah’s show so successful.
  • Two worlds - Miley Stewart, the girl next door, turns into a pop star and lives her dream. Just what girls dream of for themselves!
  • A mega star in the lead – the series lives through Miley Cyrus, who became a mega star herself doe to the Hannah Montana show.
  • Music – Music plays a major role and provides girls with another reason to identify with the series.