Description:

Life couldn't be any better for Bolt -- he is viewers' darling and the star of a hit television show: Hollywood worships the ground he is walking on. Unfortunately, Bolt doesn't recognize that it's only tricks and show when he's able to master exciting adventures, lurking dangers and subtle intrigues with amazing superpowers.
Until -- one day he's is accidentally shipped to New York City and his daredevil stunts no longer go according to plan. "Normal" dog live is quite different from everything the spoilt superstar experienced before. With the help of the brash, street-wise New York alley cat Mittens and the coach potato hamster Rhino, who is sealed within a trusty plastic hamster ball, Bolt sets out to find his beloved owner Penny Schnell. On their adventurous journey the unlike fellows find out, that you don't need superpowers to be a hero ...

Key Elements

• Loyalty
• Love
• Doggedness
• Friendship
• Life's Journey

Merchandising Strategy

• Focus on three main characters
• Differentiation according to consumer groups:
  • Boys: Action TV Show
  • Girls: Pet/Owner relationship
  • Collectors: Art and Inspiration

Movie
Theatrical Release throughout Germany: 22 January 2009

DVD
June 2009: Bolt -- Ein Hund für alle Fälle (DVD / Blu-Ray)

TV
Toy Story and Toy Story 2 are scheduled for release on German Free TV in autumn 2009. (tbc)