Description:

Disney My Friends Tigger & Pooh discover, explore, analyse and examine: Together with Darby, a lively little girl, and lots of other friends Tigger and Pooh become “super investigators”. They follow the trails of tricky cases and exciting phenomena in Hundred Acre Wood and find out why dragonflies hover in mid-air and fireflies glow in the dark. So they not only inspire their audience’s curiousity and researcher’s spirit – they also teach preschool children to face everyday-challenges target-oriented and train their structured thinking.

Factors of Success

• Free TV debut in September 2007, app. 200 broadcasts since then
• Market share: constantly more than 50% among preschool children in Germany
• 96% of 3- to 7-year-olds in Germany recognize Winnie Pooh and 93% know Tigger
• 98% of preschool mothers in Germany recognize Winnie Pooh, 95% know Tigger
• 55% of these mothers are interested in Winnie Pooh / Tigger products for their preschool children

Key Elements

• Basic skills of natural science and structured thinking
• Responsibilty, friendship, team spirit and loyalty
• Famous, popular and well-established cartoon heroes
• Fresh, up-to-date 3D look

TV
Pay TV: year-round on Disney Channel and Playhouse Disney
Free TV: Super RTL: Sun – Fri 12.00 am (Sep – Nov), Mon – Fri 7:00 am (Sep – Nov)
MFTP is scheduled for release on SuperRTL in spring and autumn – with additional new episodes.

DVD
November 2008: Meine Freunde Tigger & Puuh – Das entlaufende Rentier Vol. 1
May 2009: Meine Freunde Tigger & Puuh - Die Schatzsuche Vol. 2
June 2009: Meine Freunde Tigger & Puuh – Singen & Tanzen im Hundertmorgenwald Vol. 4
September 2009: Meine Freunde Tigger & Puuh – Puuh Compilation

Magazine
Playhouse Disney Magazine – monthly starting January 2008

Books
Several activity books (Xenos)