Description:

Smoodoos are “real big friends” made of fabric. The secret code in their pocket activates their virtual equivalent at www.smoodoos.com and makes them come to live. The product innovation cleverly combines real emotional toys and the opportunities of the worldwide web. Loony, the mock-rabbit, Pure, the upright apple-polisher, or Rob, the social Gansta – users may play games, create their own profiles, join or found clubs and interest groups, chat interactively with friends or meet other children. What makes this online community stand out from the crowd is its sophisticated security system and outstanding animations.

Smoodoos – the Internet Community for Children

• Created by just us & friends GmbH
• Target: Providing a safe communication environment for children on the internet
• The soft Smoodoos are available in specialized toy shops and online at a SRP of Euros 24.95.
• The Smoodoos allow their users to create individual profiles, invite friends, chat, play online games, post blogs, join and found club and … and… and …

Reason why

Smoodoos…

• are “real big friends“.
• are innovative, inspiring, funny and only for children – offline and online.
• feature a revolutionary security system that makes sure children stay among themselves.
• do not occasion follow-up costs and a are free of banner ads.
• combine valuable classic toys and the new media.
• provide huge licensing potential and a wealth of diversion for children.
• are even today widely known and popular: more than 50,000 children have joined the Smoodoos community since May.
• have already reached an average awareness level of more than 50% within the core target group and a even higher level within the gaming community.

Highlights

• Nominated for “Das Goldene Schaukelpferd 2008“ – the only toy award based upon consumers’ vote in German-speaking territories.

Licensing & Merchandising

• The Smoodoos have large international multi-media potential and qualify for various licensed products.
• Possible top licensing categories: promotion, textiles, accessories, stationary, and many more