IRMA is both artist and illustrated character created by Jasmin Khezri.

IRMASWORLD is an online magazine and brand created by award-winning art director, illustrator and publisher Jasmin Khezri. Raised in Germany, England and France, Jasmin Khezri studied at the renowned Parsons School of Design in Paris and Los Angeles and advanced to become a leading art director in Europe.

In addition to a successful career in magazines and retail, she became known for her unique illustration style and IRMA in particular. Over the years, Jasmin published her digital magazine and designed and created many products in collaboration with partners in Europe, the US and Japan. From Celine to Rolls-Royce, from ISETAN to myTheresa and many more. Always inspired by the world of IRMA.

"IRMA" is a style icon and a sympathetic friend of the modern generation of women. She is a curious and sophisticated woman and enjoys her life. Since she travels a lot, she has many friends around the world who ask her opinion. "IRMA" stands for a unique combination of entertainment and information. She knows everything about fashion, beauty, lifestyle, wellness and art.