Star Wars, one of the most successful licensed properties of all times, grows. The new animated series by Lucasfilm Animation ”Star Wars: The Clone Wars” provides the space saga with a fresh innovative look and many new characters. The series has been tailor-made for a younger generation of Star Wars fans. For the first time, fathers who grew up with the classic Star Wars saga are able to discover Star Wars anew together with their children.

The feature film from 2008 marked only the beginning of a new great world within the Star Wars universe. From autumn 2008 the TV series of the same name airs prime-time on ProSieben (always Sun at 5.30 pm). More than 100 episodes x 30 minutes are in the pipeline and provide young and not-to-young fans with countless new stories.

In addition to the TV series, numerous books and comic books, a regular comic magazine and various creative products from almost all categories have already been launched to the German market. Especially the toy category is well-positioned. However, the license always provides enough potential and opportunities for new creative product ideas and new licensors who want to jump on the bandwagon. In Germany Star Wars is still the most popular toy license among boys.