Description:
Description:
Filly Stars
Filly Starlights are known for their magical horns and big beautiful feather wings, they are the ones who influence day, night and weather in the Filly World. - Each figurine has at least one Swarovski crystal
- First line to have 22 characters to collect
- Rich story and artwork, more than ever before
- Ultra Rare Queen Cassiopeia has 5 crystals in her crown
- Special Princess Zodia has a crystal in her crown
- Detailed and highly considered play set designs
Filly Success- Top Selling Girls’ Toy in Germany
- Top Girls’ License in Germany
- More than15 million magazines sold in Germany
- Close to 100 million collectible toys sold and 40+ top licensees
- Interactive website, mobile apps, fan club and online community
- Heavy marketing campaigns with TVC and in-store marketing
- More than 1,000,000 Filly Audioplay CDs sold since June 2011!
- Over 1,250,000 pairs of shoes sold
- Over 200 different Filly figurines in the market
- Sold in over 50 countries and growing
Media- Interactive, gaming website www.filly.com
- Filly Photo Fun App and Filly Cupcake App
- TVC accompanies each launch
- Press releases, news and advertisements in the main international TV and Licensing magazines
Licensing & Merchandising- Textiles / Shoes
- Accessories
- Beauty & Care
- Gifts / Novelties
- Home & Living
- Toys
- Construction Toys
- Games & Interactive
- Promotions / Foods
- Publishing
- Storytelling and Music CD’s
- Stationery & Paper Goods
Contact:
Axel Derendorf, Head of Licensing & New Business Development at Dracco Company Ltd
Marie Louise Scholte, Managing Director at Dracco Netherlands B.V.
General email: license@dracco.com
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