Name | Domo |
B2B Info | Rights, Agencies,Licensees |
Origin | TV series |
Target Group | Young creatives, trendsetter, teens, young adults, stylos and nerds aged between 12 and 35 |
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Description:
Plush exterior, a tender soul and expressive facial expressions: Domo Kun has long been a successful TV star in Japan. In 1998, the cult figure hatched from his egg. Before he became an advertising icon, he worked as a TV presenter in the Far East.
The brown, furry monster with beady eyes and the Japanese TV station NHK. The name comes from a slip of the tongue by a presenter who accidentally said "domo konnichiwa" (which means "a good hello" or "very hello"). NHK took up the idea, created the new character Domo, and introduced it on the occasion of its 10th anniversary.
To date, he has appeared in more than 400 commercials. At the beginning of the century, he made the leap to the European continent - despite his high television exposure and his flatulence, which gets worse under stress. Today, people around the world celebrate Domo's cult status and visit him on countless Web 2.0 platforms. Since 2008, the short clips were first broadcast in Germany on the NICK channel.
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