As Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge, Bella (Kristen Stewart) once again finds herself surrounded by danger. In the midst of it all, she is forced to choose between her love for Edward (Robert Pattinson) and her friendship with Jacob (Taylor Lautner) – knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella has one more decision to make…

Reason why:

• Robert Pattinson and Taylor Lautner are considered to be Hollywood’s hottest newcomers.
• Merchandising items fly off the shelves and have once and again been internationally out of stock.
• The Twilight books: More than 85 million copies of the twilight saga (volume 1-4) have been sold in Germany; the books made German bestseller lists for more than 84 weeks and hit top ranks of the international book charts.
• All-time YouTube world record: More than 800 million trailer views
• Total box office sales for New Moon worldwide: more than $ 700 million
• New Moon breaks all records: box office sales of more than € 26.8 million within the first weekend
• More than 20 000 thrilled fans at the Twilight New Moon Fan Event in the Olympia Hall in Munich. Even weeks later, the New Moon stars were impressed by the overwhelming rush in Munich and told Hollywood media about their fans in Germany.

• Actors: Robert Pattinson (Edward), Kristin Stewart (Bella), Taylor Lautner (Jacob), Dakota Fanning (Jane), Ashley Green (Alice)
• Directed by David Slade (Hard Candy, 30 Days of Night).
• US theatre release: 30 June 2010
• German theatre release: 15 July 2010

• Pre-selling events / promotion activities in theatres
• Large-scale media campaigns to support theatrical release
• (TV, online, posting and print)
• Media cooperation (Bravo, social communities, etc.)
• Strong brand promotion partners
• Film debut: in the pipeline