‘Shake it up’ is a new dance-driven Disney Channel live action series. The show already made its successful US debut in November 2010 and is scheduled for release in Germany in May 2011 on Disney Channel and in autumn 2011 on free TV at SUPER RTL. ‘Shake it up’ is the first dance-driven television format tailor-made for the young audience and perfectly complements the existing Disney tween portfolio.

• Dancing & Music
  At ‘Shake it up’ everything revolves around dancing. In addition the show deals with the change between the daily routine at school that all girls readily identify with, and the glamorous world of a TV show that all fans dream of.
• Close friends / two lead actresses
  A close friend is the most important person for an adolescent girl. Bella Thorne and Zendaya Coleman are not only two lead actresses that fans readily identify with, they appear as totally equal friends and authentically personate the importance of friendship.
• Fashion
  Fashion and the different styles of CeCe and Rocky form a key element of the show – an element perfectly fit for licensing.