WORXWEAR is a licensed trademark for professional clothing and workwear. Brand and logo are attention-grabbing, clearly positioned and easy to recognize. Today, not only professional workmen but also amateur do-it-yourselfers value brand identity and appealing professional design for their workwear. This is increasingly true for women, who currently set out to conquer the do-it-yourself market. Modern handywomen consider traditional no-name dungarees to be “less sexy”.

The market segment for professional clothing and workwear is one of the most important growth markets of the apparel industry. So WORXWEAR appeals to clothing manufacturers and workwear companies, DIY stores, mail order firms, department stores, as well as workwear rental and laundry services that all face an increasing demand for a strong new international brand within their workwear portfolio.

The licensor does sales promotion, places advertisements, and sponsors sporting events to promote brand awareness among potential customers.

Licensees may acquire the right to design and produce their own collection to the WORXWEAR brand. In addition, the licensor also distribute their own collection of branded workwear. For more than 25 years the company has been successfully operating on the market for corporate fashion, corporate sportswear and private label.