KlexXi is the official mascot of German CinemaxX theatres. He not only explains children how cinema works, but - being a real movie fan himself – also provides valuable film tips.

CinemaxX and CTM now strive to extend the little friendly dragon into a full-fledged branded character.

Countless charming images are already available, displaying KlexXi in different situations. Just like the films he loves to watch vary, KlexXi changes his appearance and surroundings: sometimes he is a pirate or a knight, other times we see him as an astronaut or even a king wearing his royal crown and holding a sceptre.

The close cooperation between CinemaxX and CTM opens up exciting new possibilities for in-theatre promotion and media support.