Description:
Springing to life in August 2010, ZOOBLES™ have given girls a whole new way to play. These mysterious, whimsical creatures can roll up into a ball and magically pop open to surprise and amuse you when dropped on their very special Happitats™. With hundreds of ZOOBLES™ from every part of Zooble Isle, girls will want to collect each and every one. With trendy vibrant graphics, cool innovations and playsets that continue to surprise, ZOOBLES™ captivates the imagination of younger and older girls alike.
Brand Highlights:
- Over 240 different Zoobles™ to collect
- Over 2.3m Zoobles™ sold in 20 weeks at US launch
- Dubbed the “Bakugan for girls”
- Best new property in the UK out of properties launched in 2011
- #4 in Playset Dolls (YTD and CM)* in Germany!
- #1 in Playset Dolls (YTD)* in France
- Multifaceted and interactive website
What ’s next:- Activision product launch Q2 2012
- Consumer product launch starting 2012
- Global McDonalds promotion in 2012
*Eurotoys Juni 2011