Introduced as a “search & find” book, Where’s Wally? ® has become a pop culture phenomenon.

Wally is the ultimate intrigue… he is the character that people of all ages are drawn to find. A world traveler, Wally is always in search of the next adventure and has traveled from the Pyramids in Egypt to Ancient Rome to the red carpets of Hollywood and even to Outer Space.

You’ll recognize him by his iconic wardrobe – red and white striped sweater, black-framed glasses and bobble hat.

With millions of fans joining the search, it’s no surprise that Where’s Wally? has quickly grown into a leading lifestyle and travel brand.