Description:
For more than 15 years, Paul Frank has brought its bright color palette and unique sensibilities to a global audience of men, women, boys and girls. Originally established in 1997 as an accessories company from Southern California, Paul Frank is a fashion and lifestyle brand known for its quirky and whimsical appeal.
Julius, the brand‘s iconic mascot, can be found on numerous products throughout the marketplace. By virtue of its universal appeal, Paul Frank has reached tremendous recognition and popularity worldwide.
Brand attributes
- Bright, happy colors and inspired surroundings
- Quirky, irreverent, authentic humor with whole-hearted sincerity
- Pop-culture fun and hand-crafted approach to design
- Youthful, fresh draw to just about everything
Brand Philosophy:Paul Frank men and women are inspired by design, music, film, art and photography. They love a good road trip, gallery openings and catching their favorite bands. They have a unique fashion sensibility that marries vintage with high-end, contemporary style. They don’t try to be cool or hip, but they are individual, they stand out and they are loyal to their ideals.
The Paul Frank teenage girl loves new and trendy styles. She will make up her own mind when it comes to style – she’s inspired by celebrities and fashion magazines.
Paul Frank young men are into school art projects, video games, social net-working and of course chasing girls. Slightly nerdy, irreverent and sarcastic this late teen to early twenty something is the center of his friend network and the one they all secretly look to for style direction.
Paul Frank boys and girls are slightly irreverent, pleasantly independent, silly and playful. Both Boys and Girls love gaming, watching their favorite television shows and exploring virtual worlds!
Paul Frank kids are all about creative expression, playtime and exploration. While they can intuitively manipulate an iPad, they are just as happy playing with a discarded box turned into a fort or princess castle.
Small Paul infants and toddlers are the sons and daughters of Gen X/Yers who have redefined parenthood. Parenthood to this group means taking their kids on road trips to their favorite summer music festivals, visiting art exhibits and demanding style, especially when it comes to clothing.
Target Group:0 – 35 years, male and female
Team! Licensing is your point of contact in Germany, Austria, and Switzerland.