Elvis – the King of Rock ´n´ Roll

Elvis is a true American icon, the pioneer of Blues and Rock´n´Roll, reaching the hearts and minds of fans all over the globe and inspiring them even today. He was a legend during his lifetime and still today and is considered one of the most important representatives of rock and pop culture of the 20th century. Many call him "King of Rock n' Roll." With over a billion records sold, he is probably the most successful solo artist in the world. Until his death in 1977, he won numerous awards, including the Grammy three times and a Lifetime Achievement Award. His iconic status and recognition among every age group makes him ideal for promotion and merchandising.

His rich diversity and exciting life provide great potentials for design, merchandising and promotion.